The 21st century has brought us rapid technological advancement in almost every field, and people are taking advantage of it more than ever. In order to keep up with the rest of the business world, we have to adapt to rapidly developing technologies and introduce them into our routine. Technology makes things easier, quicker and more efficient; these days you can use a 3D printer to make pretty much anything, you can keep huge databases of files and folders (that you’d previously need entire rooms of file cabinets for) on a single hard drive, and so on.

There are lots of ways that you can use technology to benefit your business and make your lives easier. Since the dawn of time, man has been using tools to make any kind of labor less of a challenge, and this is exceptionally true of IT. Here are just a few ways that you can use technology to your advantage:

Selling Your Product Online

amazonSetting up an online store or using services such as Amazon can greatly increase the reach of your product. The Internet is accessible to everyone these days and online shops are mostly very user-friendly and make shopping very easy. Some people even buy their groceries online because it’s more convenient for them. If you haven’t already, be sure to set up an online store of some kind, because your business is sure to benefit from it.

Cloud Storage

Remember having to search for an important file in cabinet after cabinet, only to discover that it was on your desk the entire time? We’ve all been there. Keeping your business files on the Cloud is a marvelous solution because a lot of people can access it at the same time, and use a search function to find anything that they need instantly, as long as they know what they’re looking for. Plus, a good Cloud storage service is very secure, so you don’t have to worry about unauthorized access of any kind – only you and those who you absolutely trust can access any sensitive data.

Intelligence Software

You can get a lot of useful information for your business from software such as Google Analytics to help you with intricate decision-making. Answers to questions such as who’s interested in which kind of product, and how much they generally pay for it can be very useful when you’re trying to launch your own product onto the market. Previously you’d have to do quite a bit of research to come across this valuable information, but now you have software to do most of that work for you. There are a lot of fantastic analytic tools out there that can significantly benefit you and your company, so you should definitely look into that.

Social Media

Everyone’s got an account on some sort of social network these days, and businesses and companies have been using this to their advantage for some time now. If your business doesn’t have a Facebook page yet, you’re doing something wrong. It’s such a simple way to communicate with your clients and potential customers and to get word about your product out into the world. Take note, however, that while Facebook does look like the ideal place to bust out an advertisement every day, it should be done with taste. Too much advertising is considered spam, and you might even get flagged and reported to Facebook because of it.


Technology is kind of a double-edged sword when it comes to security. On one hand, a password is more effective than a key that can be stolen or lost, but passwords can be cracked nonetheless. If you plan to use the Internet a lot in your business, you especially need to think about online security. In order to keep your confidential business information from being compromised and leaked, you’d do well to set yourself up with a good VPN (we recommend ExpressVPN) that will encrypt your connection and protect it from hackers. It’s also a good idea to have all data backed up on some kind of physical medium, so that in the event of a potential Cloud service security breach, you can quickly delete all sensitive data before it falls into the wrong hands.

 Automating Tasks

It’s a sad fact of life that computer programs are replacing many human jobs worldwide, but it’s still a fact. A program can perform certain tasks more efficiently than a human being (to a certain extent), such as tracking or filing information, so they’re a great way to save money for some wiser future investment. A lot of things are being automated nowadays, in factories and offices alike, and anything that can be automated should be, as it will save you both time and money.


Hopefully, you’re now a bit more informed about the different ways you can use technology to your advantage if you’re just starting your business, or even if you’ve been doing it for a while. The business world is a competitive place, and those who do not use all the advantages given to them will almost certainly fail. So be smart, take what technology has to offer you today and make your business thrive. Good luck!

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