Today Microsoft officially announced that on there official blog they are going to turn off DNT( Do Not Track) as the default setting in upcoming updates of Internet Explorer and Spartan. It means now user have to decide about to Turn On or Turn Off this feature.
What is Do Not Track feature?
Do Not Track feature is used for content based advertisement. In which advertiser analyse your search to track your interested things and topic on which you will like to browse. Do Not Track setting that in many popular browsers like opera,firefox and chrome tells websites and their advertisers that you want to select out of present content third-party tracking for advertising purposes.
On the official blog of Microsoft, Brendon Lynch, Chief Privacy Officer, Microsoft said
“As industry standards evolve, how we implement those standards evolve as well. So to reflect the current requirements of the privacy standard for tracking preferences, Microsoft is changing how Do Not Track (DNT) is implemented in future versions of our browsers: We will no longer enable it as the default state in Windows Express Settings.While our implementation of DNT two years ago in Internet Explorer 10 (IE 10) was welcomed by many, others voiced concerns, especially given that discussions were underway at the time to establish an industrywide standard for user tracking preferences.Since then, the World Wide Web Consortium (W3C) has continued to refine language to address how users express a preference regarding tracking.”
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He also added “we are updating our approach to DNT to eliminate any misunderstanding about whether our chosen implementation will comply with the W3C standard. Without this change, websites that receive a DNT signal from the new browsers could argue that it doesn’t reflect the users’ preference, and therefore, choose not to honor it. DNT will not be the default state in Windows Express Settings moving forward, but we will provide customers with clear information on how to turn this feature on in the browser settings should they wish to do so. This change will apply when customers set up a new PC for the first time, as well as when they upgrade from a previous version of Windows or Internet Explorer.We said in 2012 that browser vendors should clearly communicate to consumers whether the DNT signal is turned off or on, and make it easy for them to change the setting. We did that for IE 10 and IE 11. And we’re continuing to do so with future versions of our browsers.” –Brendon Lynch, Chief Privacy Officer, Microsoft.
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It means Microsoft taking a stand where user have to decide about DNT (Do Not Track) Feature to enable or disable it , at the time of installation of update an pop will come in which user have to select or discard this feature. Nowadays an effective advertisement may give a breakthrough to product but much more advertisement can annoy you, so that’s why you have to need to decide about to enable or disable Do Not Track feature.
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